We try to make purchase simple: all you have to do is buy the access points you need and then buy cloud management licenses for them. Your license includes:
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All enterprise technical support
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All new feature and firmware updates (that will get seamlessly pushed from the cloud, usually every quarter)
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Access to all cloud-based wireless features that your APs’ hardware supports
In short: this is an all-you-can-eat license; you don’t pay extra for certain features — like Location Analytics or WIDS/WIPS.